In the second quarter of 2023, approximately four in ten Spanish online shoppers started their buying process on online marketplaces. Among these, Millennials and Gen X consumers exhibited the highest preference for this platform when seeking product information before a purchase. Conversely, Gen Z consumers were the least inclined to commence their shopping discovery on marketplaces, with slightly over a third of the respondents doing so.
Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by generation
In the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (November 2, 2023). Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1421437/online-marketplaces-source-product-search-by-age-spain/
Klarna. "Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by generation." Chart. November 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1421437/online-marketplaces-source-product-search-by-age-spain/
Klarna. (2023). Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1421437/online-marketplaces-source-product-search-by-age-spain/
Klarna. "Share of Shoppers Using Online Marketplaces to Search for Product Information in The Spain in 2nd Quarter 2023, by Generation." Statista, Statista Inc., 2 Nov 2023, https://www.statista.com/statistics/1421437/online-marketplaces-source-product-search-by-age-spain/
Klarna, Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1421437/online-marketplaces-source-product-search-by-age-spain/ (last visited December 21, 2024)
Share of shoppers using online marketplaces to search for product information in the Spain in 2nd quarter 2023, by generation [Graph], Klarna, November 2, 2023. [Online]. Available: https://www.statista.com/statistics/1421437/online-marketplaces-source-product-search-by-age-spain/
