During a survey carried out in August and September 2023, 36 percent of responding companies from Germany said they either advertised less on X (Twitter) than they used to before the platform was bought by Elon Musk or they stopped their ad activity completely. On the other hand, three percent stated they advertised more now than they used to before October 2022.
Change in advertising activity on X (formerly Twitter) among companies from Germany as of September 2023
(compared to October 2022)
Original question: "Inwiefern hat die Übernahme durch Elon Musk die Nutzung in Bezug auf die Schaltung kostenpflichtiger Anzeigen Ihres Unternehmens verändert?" ("How has Elon Musk's acquisition changed your company's usage of paid ads?") The source does not provide information about the percentage points missing to a 100.
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Bitkom. (October 4, 2023). Change in advertising activity on X (formerly Twitter) among companies from Germany as of September 2023 (compared to October 2022) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1421406/change-advertising-x-twitter-germany/
Bitkom. "Change in advertising activity on X (formerly Twitter) among companies from Germany as of September 2023 (compared to October 2022)." Chart. October 4, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1421406/change-advertising-x-twitter-germany/
Bitkom. (2023). Change in advertising activity on X (formerly Twitter) among companies from Germany as of September 2023 (compared to October 2022). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1421406/change-advertising-x-twitter-germany/
Bitkom. "Change in Advertising Activity on X (Formerly Twitter) among Companies from Germany as of September 2023 (Compared to October 2022)." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/1421406/change-advertising-x-twitter-germany/
Bitkom, Change in advertising activity on X (formerly Twitter) among companies from Germany as of September 2023 (compared to October 2022) Statista, https://www.statista.com/statistics/1421406/change-advertising-x-twitter-germany/ (last visited November 21, 2024)
Change in advertising activity on X (formerly Twitter) among companies from Germany as of September 2023 (compared to October 2022) [Graph], Bitkom, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/1421406/change-advertising-x-twitter-germany/
