During a December 2022 survey carried out among smartphone users aged 18 years or more in the United States, 23 percent of respondents aged 18 to 34 were willing to let social apps track their activity for advertising purposes. For respondents aged 35 to 54, this number stood at 18 percent, while only nine percent of users aged 55 or more were willing to let social apps track their activity.
Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by age
among respondents aged 18-34 (n=734), 35-54 (n=487), 55 and more (n=599)
Supplementary notes
Original question: "What kinds of apps would you let track your activity for advertising purposes?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.
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InMobi. (December 31, 2022). Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by age [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421393/app-types-users-willing-track-ads-us-by-age/
InMobi. "Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by age." Chart. December 31, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421393/app-types-users-willing-track-ads-us-by-age/
InMobi. (2022). Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by age. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421393/app-types-users-willing-track-ads-us-by-age/
InMobi. "Types of Applications Users Are Willing to Let Track Their Activity for Advertising Purposes in The United States as of December 2022, by Age." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421393/app-types-users-willing-track-ads-us-by-age/
InMobi, Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by age Statista, https://www.statista.com/statistics/1421393/app-types-users-willing-track-ads-us-by-age/ (last visited October 02, 2024)
Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by age [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421393/app-types-users-willing-track-ads-us-by-age/