During a December 2022 survey carried out among smartphone users in the United States, 54 percent of female respondents said that they were not willing to let any type of application track their activity for the purpose of a better advertising experience, while among male respondents, this number stood at 47 percent. 17 percent of respondents of both genders were willing to let social apps track their activity.
Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by gender
Original question: "What kinds of apps would you let track your activity for advertising purposes?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding.
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InMobi. (December 31, 2022). Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421389/app-types-users-willing-track-ads-us-by-gender/
InMobi. "Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by gender." Chart. December 31, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421389/app-types-users-willing-track-ads-us-by-gender/
InMobi. (2022). Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421389/app-types-users-willing-track-ads-us-by-gender/
InMobi. "Types of Applications Users Are Willing to Let Track Their Activity for Advertising Purposes in The United States as of December 2022, by Gender." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421389/app-types-users-willing-track-ads-us-by-gender/
InMobi, Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by gender Statista, https://www.statista.com/statistics/1421389/app-types-users-willing-track-ads-us-by-gender/ (last visited October 02, 2024)
Types of applications users are willing to let track their activity for advertising purposes in the United States as of December 2022, by gender [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421389/app-types-users-willing-track-ads-us-by-gender/