During a survey carried out among smartphone users aged 18 years or more conducted in December 2022 in the United States, approximately 57 percent of respondents aged 55 or more did not want any ad personalization. Among respondents aged 18 to 34, personalization of interests stood as the highest preference, listed by 44 percent.
Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by age
among respondents aged 18-34 (n=734), 35-54 (n=487), 55 and more (n=599)
Supplementary notes
Original question: "How would you like ads in mobile apps to be personalized to you, if at all?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding
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InMobi. (December 31, 2022). Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by age [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421364/personalization-in-app-advertising-usa-by-age/
InMobi. "Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by age." Chart. December 31, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421364/personalization-in-app-advertising-usa-by-age/
InMobi. (2022). Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by age. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421364/personalization-in-app-advertising-usa-by-age/
InMobi. "Types of In-app Advertising Personalization Preferred by Consumers in The United States as of December 2022, by Age." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421364/personalization-in-app-advertising-usa-by-age/
InMobi, Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by age Statista, https://www.statista.com/statistics/1421364/personalization-in-app-advertising-usa-by-age/ (last visited October 02, 2024)
Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by age [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421364/personalization-in-app-advertising-usa-by-age/