During a survey carried out among smartphone users conducted in December 2022 in the United States, one in three female respondents said they would like the ads in mobile apps to be personalized to their interests. In comparison, 46 percent said they would like no personalization at all. Among male respondents, 39 percent wanted no ad personalization.
Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by gender
Original question: "How would you like ads in mobile apps to be personalized to you, if at all?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding
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InMobi. (December 31, 2022). Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by gender [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1421351/personalization-in-app-advertising-usa-by-gender/
InMobi. "Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by gender." Chart. December 31, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1421351/personalization-in-app-advertising-usa-by-gender/
InMobi. (2022). Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by gender. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1421351/personalization-in-app-advertising-usa-by-gender/
InMobi. "Types of In-app Advertising Personalization Preferred by Consumers in The United States as of December 2022, by Gender." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421351/personalization-in-app-advertising-usa-by-gender/
InMobi, Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by gender Statista, https://www.statista.com/statistics/1421351/personalization-in-app-advertising-usa-by-gender/ (last visited October 02, 2024)
Types of in-app advertising personalization preferred by consumers in the United States as of December 2022, by gender [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421351/personalization-in-app-advertising-usa-by-gender/