According to a study conducted among consumers in the United States in November and December 2022, 45.2 percent of respondents said they saw an ad for Walmart during the two weeks preceding the survey. This was followed by 38.8 percent of respondents mentioning Target, while Kohl's rounded out the top three with 27.3 percent.
Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022
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YouGov. (January 24, 2023). Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1421302/top-holiday-season-retail-advertisers-awareness-us/
YouGov. "Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022." Chart. January 24, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1421302/top-holiday-season-retail-advertisers-awareness-us/
YouGov. (2023). Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1421302/top-holiday-season-retail-advertisers-awareness-us/
YouGov. "Retail Advertisers with The Highest Awareness Levels among Consumers during The Winter Holiday Season in The United States as of December 2022." Statista, Statista Inc., 24 Jan 2023, https://www.statista.com/statistics/1421302/top-holiday-season-retail-advertisers-awareness-us/
YouGov, Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022 Statista, https://www.statista.com/statistics/1421302/top-holiday-season-retail-advertisers-awareness-us/ (last visited December 30, 2024)
Retail advertisers with the highest awareness levels among consumers during the winter holiday season in the United States as of December 2022 [Graph], YouGov, January 24, 2023. [Online]. Available: https://www.statista.com/statistics/1421302/top-holiday-season-retail-advertisers-awareness-us/
