During a survey carried out among smartphone users conducted in December 2022 in the United States, one in three respondents said they would like the ads in mobile apps to be personalized to their interests. In comparison, 16 percent said they should be adjusted to what they were currently shopping for.
Types of in-app advertising personalization preferred by consumers in the United States as of December 2022
Original question: "How would you like ads in mobile apps to be personalized to you, if at all?" Multiple answers were possible.
The values may not sum up to 100 percent due to rounding
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
InMobi. (December 31, 2022). Types of in-app advertising personalization preferred by consumers in the United States as of December 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1421301/personalization-in-app-advertising-usa/
InMobi. "Types of in-app advertising personalization preferred by consumers in the United States as of December 2022." Chart. December 31, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1421301/personalization-in-app-advertising-usa/
InMobi. (2022). Types of in-app advertising personalization preferred by consumers in the United States as of December 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1421301/personalization-in-app-advertising-usa/
InMobi. "Types of In-app Advertising Personalization Preferred by Consumers in The United States as of December 2022." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1421301/personalization-in-app-advertising-usa/
InMobi, Types of in-app advertising personalization preferred by consumers in the United States as of December 2022 Statista, https://www.statista.com/statistics/1421301/personalization-in-app-advertising-usa/ (last visited November 21, 2024)
Types of in-app advertising personalization preferred by consumers in the United States as of December 2022 [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1421301/personalization-in-app-advertising-usa/
