Most American consumers who tried pay-by-bank for the first time in 2023 did so because they could earn rewards, with cash back being the most popular. This is according to a survey held in January 2023, specifically asking for online bank transfers – a type of A2A payments that bypass card rails. Interestingly, respondents who used online bank transfers were more likely to say they preferred them than the general respondents to the survey. Respondents who used the alternative payment method especially displayed interest in gift cards and reward points, although cash back remained the most popular type of reward program.
Share of consumers in the United States that would use online bank transfers more often in the future in 2023, based on type of reward
The source does not provide any information regarding missing percentage points to 100 percent.
The source does not provide information on the original wording used during the survey. Thus, the wording chosen for this statistic may differ slightly from the one in the survey.
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PYMNTS. (October 25, 2023). Share of consumers in the United States that would use online bank transfers more often in the future in 2023, based on type of reward [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1421284/us-interest-in-online-bank-transfers-by-reward/
PYMNTS. "Share of consumers in the United States that would use online bank transfers more often in the future in 2023, based on type of reward." Chart. October 25, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1421284/us-interest-in-online-bank-transfers-by-reward/
PYMNTS. (2023). Share of consumers in the United States that would use online bank transfers more often in the future in 2023, based on type of reward. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1421284/us-interest-in-online-bank-transfers-by-reward/
PYMNTS. "Share of Consumers in The United States That Would Use Online Bank Transfers More Often in The Future in 2023, Based on Type of Reward." Statista, Statista Inc., 25 Oct 2023, https://www.statista.com/statistics/1421284/us-interest-in-online-bank-transfers-by-reward/
PYMNTS, Share of consumers in the United States that would use online bank transfers more often in the future in 2023, based on type of reward Statista, https://www.statista.com/statistics/1421284/us-interest-in-online-bank-transfers-by-reward/ (last visited December 21, 2024)
Share of consumers in the United States that would use online bank transfers more often in the future in 2023, based on type of reward [Graph], PYMNTS, October 25, 2023. [Online]. Available: https://www.statista.com/statistics/1421284/us-interest-in-online-bank-transfers-by-reward/
