Reasons for engaging with user-generated content Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Nov 2, 2023
According to a survey conducted by Rakuten Insight in August 2023, 66 percent of respondents in Indonesia stated that they engage with user-generated content because it helps them identify trending products. Other leading reasons include improving their purchasing confidence and finding those content more interesting than content created by brands.

Reasons for engaging with user-generated content created by people in Indonesia as of August 2023

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Release date

October 2023

Region

Indonesia

Survey time period

August 10 to 31, 2023

Number of respondents

9,468 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for engaging with user-generated content?"
Multiple answers were allowed.

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Topics

Social media in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaMobile apps in Indonesia
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