Most engaging user-generated content types Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Nov 2, 2023
According to a survey conducted by Rakuten Insight in August 2023, 69 percent of respondents in Indonesia stated that they find product videos most interesting among other types of user-generated content. Product reviews or testimonials and social media post were also engaging among those surveyed.

Most engaging types of user-generated content created by people in Indonesia as of August 2023

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Release date

October 2023

Region

Indonesia

Survey time period

August 10 to 31, 2023

Number of respondents

9,468 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "What type of user-generated content are you most interested in?"
Multiple answers were allowed.

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Topics

Social media in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaInfluencer marketing in IndonesiaMobile apps in Indonesia
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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