Reasons for engaging with user-generated content in Malaysia 2023

Published by
Amanda Siddharta
,
Nov 1, 2023
According to a survey conducted by Rakuten Insight on August 2023, 59 percent of respondents in Malaysia stated that they engage with user-generated content because it improves their purchasing confidence. Other leading reasons include helping them identify trending products and finding those content more interesting that content created by brands.

Reasons for engaging with user-generated content among consumers in Malaysia as of August 2023

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Statistic: Reasons for engaging with user-generated content among consumers in Malaysia as of August 2023

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Source

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In cooperation with

Rakuten Insight

Release date

October 2023

Region

Malaysia

Survey time period

August 10 to 31, 2023

Number of respondents

8,645 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for engaging with user-generated content?"
Multiple answers were allowed.

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