According to a survey conducted by Rakuten Insight on August 2023, 53 percent of respondents in Singapore stated that they engage with user-generated content because it improves their purchasing confidence. Other leading reasons include finding those content more interesting that content created by brands and helping identify trending products.
Reasons for engaging with user-generated content created by people in Singapore as of August 2023
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Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content created by people in Singapore as of August 2023 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1421184/singapore-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for engaging with user-generated content created by people in Singapore as of August 2023." Chart. October 16, 2023. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1421184/singapore-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. (2023). Reasons for engaging with user-generated content created by people in Singapore as of August 2023. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1421184/singapore-reasons-for-engaging-with-user-generated-content/
Rakuten Insight. "Reasons for Engaging with User-generated Content Created by People in Singapore as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1421184/singapore-reasons-for-engaging-with-user-generated-content/
Rakuten Insight, Reasons for engaging with user-generated content created by people in Singapore as of August 2023 Statista, https://www.statista.com/statistics/1421184/singapore-reasons-for-engaging-with-user-generated-content/ (last visited December 04, 2024)
Reasons for engaging with user-generated content created by people in Singapore as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1421184/singapore-reasons-for-engaging-with-user-generated-content/
