Most engaging user-generated content types Singapore 2023

Published by Lucas Romero, Nov 1, 2023
According to a survey conducted by Rakuten Insight on August 2023, 64 percent of respondents in Singapore stated that they find product videos most interesting among other types of user-generated content. Social media posts and product images were also engaging among those surveyed.

Most engaging types of user-generated content created by people in Singapore as of August 2023

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Release date

October 2023

Region

Singapore

Survey time period

August 10 to 31, 2023

Number of respondents

4,145 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "What type of user-generated content are you most interested in?"
Multiple answers were allowed.

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