Unisex beauty product usage by generation in the U.S. 2023

According to the results of a recent survey conducted in the United States, Gen Z women are the generation that uses unisex beauty products regularly the most (approximately 30 percent), followed by Millennials and Gen X.

Usage of unisex beauty products in the United States in 2023, by generation

Characteristic	Gen Z	Millennials	Gen X	Baby Boomers
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Number of respondents

1,092 respondents

Age group

16 years and older

Special properties

female residential online population who use decorative cosmetics or face care products

Supplementary notes

During the survey, the question was phrased as follows: "Do you use unisex beauty products, that are marketed to all genders and aren't made for one gender specifically?"

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Cosmetics consumer behavior in the U.S.

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