In 2022, a survey conducted among South African wine consumers determined that most prefer the dry variety. Sauvignon Blanc was the most favored type of white wine at a share of 44 percent, followed by the Merlot red wine variety with a share of 40 percent.
Share of wine consumers main preferences in South Africa in 2022, by variety
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Share of wine consumer preferences
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The source states the following: "To better understand how customers and consumers consider Wine in South Africa, we did a quantitative study in May 2022 to determine the customer sentiment and what we need to consider to capitalize on the promising future of Wine in South Africa."
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Trade Intelligence. (June 2, 2022). Share of wine consumers main preferences in South Africa in 2022, by variety [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence. "Share of wine consumers main preferences in South Africa in 2022, by variety." Chart. June 2, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence. (2022). Share of wine consumers main preferences in South Africa in 2022, by variety. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence. "Share of Wine Consumers Main Preferences in South Africa in 2022, by Variety." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence, Share of wine consumers main preferences in South Africa in 2022, by variety Statista, https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/ (last visited August 25, 2024)
Share of wine consumers main preferences in South Africa in 2022, by variety [Graph], Trade Intelligence, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
