In 2022, a survey conducted among South African wine consumers determined that most prefer the dry variety. Sauvignon Blanc was the most favored type of white wine at a share of 44 percent, followed by the Merlot red wine variety with a share of 40 percent.
Share of wine consumers main preferences in South Africa in 2022, by variety
The source states the following: "To better understand how customers and consumers consider Wine in South Africa, we did a quantitative study in May 2022 to determine the customer sentiment and what we need to consider to capitalize on the promising future of Wine in South Africa."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Trade Intelligence. (June 2, 2022). Share of wine consumers main preferences in South Africa in 2022, by variety [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence. "Share of wine consumers main preferences in South Africa in 2022, by variety." Chart. June 2, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence. (2022). Share of wine consumers main preferences in South Africa in 2022, by variety. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence. "Share of Wine Consumers Main Preferences in South Africa in 2022, by Variety." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
Trade Intelligence, Share of wine consumers main preferences in South Africa in 2022, by variety Statista, https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/ (last visited December 18, 2024)
Share of wine consumers main preferences in South Africa in 2022, by variety [Graph], Trade Intelligence, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/1421030/share-of-wine-consumers-main-preference-in-south-africa-by-variety/
