According to a survey conducted by Rakuten Insight on August 2023, the beauty, health, and wellness category emerged as the most popular among consumers aged 16 to 24 of user-generated content in Vietnam, with around 64 percent of respondents expressing a preference for it. Furthermore, 56 percent of respondents in that age group favored user-generated content related to apparel and accessories.
Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
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among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "For which of the following product categories do you consume user-generated content? (choose all that applies)"
The survey was conducted among respondents of the following age groups:
16-24 years: 1,174 respondents
25-34 years: 1,038 respondents
35-44 years: 606 respondents
45-54 years: 159 respondents
55 and older: 86 respondents
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Rakuten Insight. (October 16, 2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight. "Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group." Chart. October 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight. (2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight. "Leading Product Categories for The Consumption of User-generated Content in Vietnam as of August 2023, by Age Group." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/
Rakuten Insight, Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group Statista, https://www.statista.com/statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/ (last visited July 22, 2024)
Leading product categories for the consumption of user-generated content in Vietnam as of August 2023, by age group [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1420978/vietnam-leading-user-generated-content-product-categories-by-age-group/