According to a survey conducted by Rakuten Insight on August 2023, the product category of beauty, health, and wellness emerged as the most popular among consumers of user-generated content in Vietnam, with 62 percent of respondents indicating their preference. Close behind, 53 percent of the respondents mentioned user-generated content related to apparel and accessories.
Leading product categories for the consumption of user-generated content in Vietnam as of August 2023
Characteristic
Share of respondents
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Rakuten Insight. (October 16, 2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1420976/vietnam-leading-user-generated-content-product-categories/
Rakuten Insight. "Leading product categories for the consumption of user-generated content in Vietnam as of August 2023." Chart. October 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1420976/vietnam-leading-user-generated-content-product-categories/
Rakuten Insight. (2023). Leading product categories for the consumption of user-generated content in Vietnam as of August 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1420976/vietnam-leading-user-generated-content-product-categories/
Rakuten Insight. "Leading Product Categories for The Consumption of User-generated Content in Vietnam as of August 2023." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1420976/vietnam-leading-user-generated-content-product-categories/
Rakuten Insight, Leading product categories for the consumption of user-generated content in Vietnam as of August 2023 Statista, https://www.statista.com/statistics/1420976/vietnam-leading-user-generated-content-product-categories/ (last visited July 22, 2024)
Leading product categories for the consumption of user-generated content in Vietnam as of August 2023 [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1420976/vietnam-leading-user-generated-content-product-categories/