According to a survey conducted by Rakuten Insight on August 2023, approximately 52 percent of the respondents who are aged between 25 and 34 years old mentioned that they engage with user-generated content to enhance their purchasing confidence. In contrast, only one percent of respondents from that age group chose not to consume such content.
Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group
Characteristic
16 to 24 years old
25 to 34 years old
35 to 44 years old
45 to 54 years old
55 years and older
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "What are your reasons for engaging with user-generated content? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups:
16-24 years: 1,174 respondents
25-34 years: 1,038 respondents
35-44 years: 606 respondents
45-54 years: 159 respondents
55 and older: 86 respondents
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight. "Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group." Chart. October 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight. (2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight. "Reasons for Engaging with User-generated Content in Vietnam as of August 2023, by Age Group." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/
Rakuten Insight, Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group Statista, https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/ (last visited August 24, 2024)
Reasons for engaging with user-generated content in Vietnam as of August 2023, by age group [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1420964/vietnam-reasons-for-engaging-with-user-generated-content-by-age-group/