According to a survey conducted among marketers in the United States in August 2023, 31 percent of respondents said they were planning to spend more on holiday advertising compared to the previous year.
Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023
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comScore. (September 27, 2023). Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore. "Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023." Chart. September 27, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore. (2023). Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore. "Planned Changes in Holiday Advertising Spending Compared to The Previous Years among Marketers in The United States as of August 2023." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
comScore, Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023 Statista, https://www.statista.com/statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/ (last visited December 19, 2024)
Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023 [Graph], comScore, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1420954/expected-holiday-ad-spend-change-among-marketers-us/
