Expected changes in holiday ad spending among marketers in the U.S. 2023

Published by
Michele Majidi,
Nov 2, 2023
According to a survey conducted among marketers in the United States in August 2023, 31 percent of respondents said they were planning to spend more on holiday advertising compared to the previous year.

Planned changes in holiday advertising spending compared to the previous years among marketers in the United States as of August 2023

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Sources

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Release date

September 2023

Region

United States

Survey time period

August 2023

Age group

18 years and older

Supplementary notes

The source does not specify the survey type, the number of respondents, nor why percentage points fell behind 100.

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Overview

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Consumer insights

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Topics

Holiday season advertising in the U.S.
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