In 2024, around 13 percent of luxury-oriented consumers in Germany were aged 20 to 29 years old.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Luxury-oriented consumers in Germany compared to the population in 2024, by age group
Information on population: Base: German-speaking population aged 14 years and older.
Information on total sample: 2024: 23,485 respondents, representing 70.48 million people.
¹ Information on target group: "Luxury-oriented consumers" 2024: 2,695 respondents, representing 7.84 million people. Luxury-oriented consumers encompasses a group of people who prefer premium or exclusive brands when making a purchase and are very willing to spend more money on these. More detailed information on the target group is available here on page 19 in German. General methodology information is available here.
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IfD Allensbach. (June 19, 2024). Luxury-oriented consumers in Germany compared to the population in 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. "Luxury-oriented consumers in Germany compared to the population in 2024, by age group." Chart. June 19, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. (2024). Luxury-oriented consumers in Germany compared to the population in 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. "Luxury-oriented Consumers in Germany Compared to The Population in 2024, by Age Group." Statista, Statista Inc., 19 Jun 2024, https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach, Luxury-oriented consumers in Germany compared to the population in 2024, by age group Statista, https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/ (last visited December 21, 2024)
Luxury-oriented consumers in Germany compared to the population in 2024, by age group [Graph], IfD Allensbach, June 19, 2024. [Online]. Available: https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
