In 2023, around 12 percent of luxury-oriented consumers in Germany were aged 20 to 29 years old.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
Luxury-oriented consumers in Germany compared to the population in 2023, by age group
Information on population: Base: German-speaking population aged 14 years and older.
Information on total sample: 2023: 23,524 respondents, representing 70.08 million people.
¹ Information on target group: "Luxury-oriented consumers" 2023: 2,718 respondents, representing 7.84 million people. Luxury-oriented consumers encompasses a group of people who prefer premium or exclusive brands when making a purchase and are very willing to spend more money on these. More detailed information on the target group is available here on page 19 in German. General methodology information is available here.
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IfD Allensbach. (June 19, 2023). Luxury-oriented consumers in Germany compared to the population in 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. "Luxury-oriented consumers in Germany compared to the population in 2023, by age group." Chart. June 19, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. (2023). Luxury-oriented consumers in Germany compared to the population in 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach. "Luxury-oriented Consumers in Germany Compared to The Population in 2023, by Age Group." Statista, Statista Inc., 19 Jun 2023, https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
IfD Allensbach, Luxury-oriented consumers in Germany compared to the population in 2023, by age group Statista, https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/ (last visited November 21, 2024)
Luxury-oriented consumers in Germany compared to the population in 2023, by age group [Graph], IfD Allensbach, June 19, 2023. [Online]. Available: https://www.statista.com/statistics/1420888/luxury-opriented-consumers-age-group-germany/
