According to the results of a study conducted in the United States among heterosexual men, who used or were planning to use cosmetics in their grooming routines, about 40 percent of those aged between 18 to 34 years old stated that they did so in order to enhance their general appearance. Meanwhile, among those aged 51 or older, about 60 percent of respondents cited the enhancement of their appearance as a reason.
Main reasons to use cosmetics products according to heterosexual men in the United States in 2022, by age
Characteristic
18 to 34 years
51 years and older
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Ipsos. (March 21, 2022). Main reasons to use cosmetics products according to heterosexual men in the United States in 2022, by age [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1420882/reasons-to-use-cosmetics-among-us-men-by-age/
Ipsos. "Main reasons to use cosmetics products according to heterosexual men in the United States in 2022, by age ." Chart. March 21, 2022. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1420882/reasons-to-use-cosmetics-among-us-men-by-age/
Ipsos. (2022). Main reasons to use cosmetics products according to heterosexual men in the United States in 2022, by age . Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1420882/reasons-to-use-cosmetics-among-us-men-by-age/
Ipsos. "Main Reasons to Use Cosmetics Products According to Heterosexual Men in The United States in 2022, by Age ." Statista, Statista Inc., 21 Mar 2022, https://www.statista.com/statistics/1420882/reasons-to-use-cosmetics-among-us-men-by-age/
Ipsos, Main reasons to use cosmetics products according to heterosexual men in the United States in 2022, by age Statista, https://www.statista.com/statistics/1420882/reasons-to-use-cosmetics-among-us-men-by-age/ (last visited August 25, 2024)
Main reasons to use cosmetics products according to heterosexual men in the United States in 2022, by age [Graph], Ipsos, March 21, 2022. [Online]. Available: https://www.statista.com/statistics/1420882/reasons-to-use-cosmetics-among-us-men-by-age/