During an April 2023 survey among travelers across the United States, 47 percent of surveyed millennials said they had changed their airline loyalty in the past year, compared to 37 percent of Gen Zers. Baby boomers stood as the most airline brand-loyal travelers, with only 15 percent changing airline loyalty last year.
Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation
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OAG. (October 27, 2023). Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1420850/airlines-change-loyalty-usa/
OAG. "Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation." Chart. October 27, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1420850/airlines-change-loyalty-usa/
OAG. (2023). Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1420850/airlines-change-loyalty-usa/
OAG. "Share of Consumers Who Changed Their Airline Loyalty in The United States as of April 2023, by Generation." Statista, Statista Inc., 27 Oct 2023, https://www.statista.com/statistics/1420850/airlines-change-loyalty-usa/
OAG, Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation Statista, https://www.statista.com/statistics/1420850/airlines-change-loyalty-usa/ (last visited December 21, 2024)
Share of consumers who changed their airline loyalty in the United States as of April 2023, by generation [Graph], OAG, October 27, 2023. [Online]. Available: https://www.statista.com/statistics/1420850/airlines-change-loyalty-usa/
