In a 2023 survey conducted among gamers across 18 global markets, Mexico had the highest share of gamers engaging with online reviews of video games on social media, amounting to 55 percent. The average global engagement rate was 34 percent. Apart from Spain, responses from most of the surveyed European markets fell below the global average that year.
Gamer engagement with social media reviews of video games in selected countries in 2023
Survey question: Thinking of the last three months, which of the following, if any, types of products have you watched a product review for on social media (e.g., YouTube, Instagram, TikTok, Facebook etc. - Video games - (% who played a video game in the last month)
Product review in the survey refers to content reviewing a product, rather than advertisement for a product.
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YouGov. (August 11, 2023). Gamer engagement with social media reviews of video games in selected countries in 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1420835/gamer-engagement-with-video-game-reviews-on-social-media/
YouGov. "Gamer engagement with social media reviews of video games in selected countries in 2023." Chart. August 11, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1420835/gamer-engagement-with-video-game-reviews-on-social-media/
YouGov. (2023). Gamer engagement with social media reviews of video games in selected countries in 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1420835/gamer-engagement-with-video-game-reviews-on-social-media/
YouGov. "Gamer Engagement with Social Media Reviews of Video Games in Selected Countries in 2023." Statista, Statista Inc., 11 Aug 2023, https://www.statista.com/statistics/1420835/gamer-engagement-with-video-game-reviews-on-social-media/
YouGov, Gamer engagement with social media reviews of video games in selected countries in 2023 Statista, https://www.statista.com/statistics/1420835/gamer-engagement-with-video-game-reviews-on-social-media/ (last visited November 22, 2024)
Gamer engagement with social media reviews of video games in selected countries in 2023 [Graph], YouGov, August 11, 2023. [Online]. Available: https://www.statista.com/statistics/1420835/gamer-engagement-with-video-game-reviews-on-social-media/
