Based on a 2023 survey across 18 countries, it was found that approximately 28 percent of respondents used product reviews on social media platforms, specifically related to food, to make informed choices. Following closely, reviews related to clothing or shoes were relied upon by 27 percent of consumers.
Social media review engagement globally as of August 2023, by genre
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Survey question: Thinking of the last three months, which of the following, if any, types of products have you watched a product review for on social media (e.g., YouTube, Instagram, TikTok, Facebook etc. Please select all that apply.
Product review in the survey refers to content reviewing a product, rather than advertisement for a product.
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YouGov. (August 11, 2023). Social media review engagement globally as of August 2023, by genre [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1420827/social-media-review-engagement-by-genre/
YouGov. "Social media review engagement globally as of August 2023, by genre." Chart. August 11, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1420827/social-media-review-engagement-by-genre/
YouGov. (2023). Social media review engagement globally as of August 2023, by genre. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1420827/social-media-review-engagement-by-genre/
YouGov. "Social Media Review Engagement Globally as of August 2023, by Genre." Statista, Statista Inc., 11 Aug 2023, https://www.statista.com/statistics/1420827/social-media-review-engagement-by-genre/
YouGov, Social media review engagement globally as of August 2023, by genre Statista, https://www.statista.com/statistics/1420827/social-media-review-engagement-by-genre/ (last visited July 22, 2024)
Social media review engagement globally as of August 2023, by genre [Graph], YouGov, August 11, 2023. [Online]. Available: https://www.statista.com/statistics/1420827/social-media-review-engagement-by-genre/