Social media review engagement worldwide 2023, by genre

Published by
Stacy Jo Dixon,
Nov 7, 2023
Based on a 2023 survey across 18 countries, it was found that approximately 28 percent of respondents used product reviews on social media platforms, specifically related to food, to make informed choices. Following closely, reviews related to clothing or shoes were relied upon by 27 percent of consumers.

Social media review engagement globally as of August 2023, by genre

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Release date

August 2023

Region

Worldwide

Survey time period

2023

Special properties

across 18 markets worldwide.

Method of interview

Online survey

Supplementary notes

Survey question: Thinking of the last three months, which of the following, if any, types of products have you watched a product review for on social media (e.g., YouTube, Instagram, TikTok, Facebook etc. Please select all that apply.

Product review in the survey refers to content reviewing a product, rather than advertisement for a product.

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Statistics on " Social media in the Philippines "

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Overview

5

Facebook

5

Instagram

4

TikTok

4

Other social media platforms

5

Social commerce

6

Social media advertising

6

User behavior

5

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Social media usage in SpainInstagram in SpainInternet usage in EuropeSocial media usage in Western EuropeFacebook in Spain
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