Based on a 2023 survey conducted among gamers across 18 countries, approximately 35 percent of respondents relied on product reviews on social media platforms, particularly about gadgets and food, to guide their decisions. Video game-related reviews were a close second, with 34 percent of consumers indicating their reliance on them.
Social media review engagement among gamers as of August 2023, by genre
Survey question: Thinking of the last three months, which of the following, if any, types of products have you watched a product review for on social media (e.g., YouTube, Instagram, TikTok, Facebook etc. Please select all that apply.
Product review in the survey refers to content reviewing a product, rather than advertisement for a product.
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YouGov. (August 11, 2023). Social media review engagement among gamers as of August 2023, by genre [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1420797/social-media-review-engagement-among-gamers-by-genre/
YouGov. "Social media review engagement among gamers as of August 2023, by genre." Chart. August 11, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1420797/social-media-review-engagement-among-gamers-by-genre/
YouGov. (2023). Social media review engagement among gamers as of August 2023, by genre. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1420797/social-media-review-engagement-among-gamers-by-genre/
YouGov. "Social Media Review Engagement among Gamers as of August 2023, by Genre." Statista, Statista Inc., 11 Aug 2023, https://www.statista.com/statistics/1420797/social-media-review-engagement-among-gamers-by-genre/
YouGov, Social media review engagement among gamers as of August 2023, by genre Statista, https://www.statista.com/statistics/1420797/social-media-review-engagement-among-gamers-by-genre/ (last visited November 22, 2024)
Social media review engagement among gamers as of August 2023, by genre [Graph], YouGov, August 11, 2023. [Online]. Available: https://www.statista.com/statistics/1420797/social-media-review-engagement-among-gamers-by-genre/
