According to a survey conducted in June 2023, approximately 50 percent of Generation Z social media users in the United States followed influencers who posted gaming content. Additionally, around half of respondents reported following influencers who posted comedic content. Overall, one quarter of Gen Z social media users liked following travel influencers.
Share of Generation Z in the United States who follow influencers posting content on selected topics as of June 2023
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Morning Consult, & X (Twitter). (September 1, 2023). Share of Generation Z in the United States who follow influencers posting content on selected topics as of June 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1420794/us-gen-z-types-influencers-followed/
Morning Consult, und X (Twitter). "Share of Generation Z in the United States who follow influencers posting content on selected topics as of June 2023." Chart. September 1, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1420794/us-gen-z-types-influencers-followed/
Morning Consult, X (Twitter). (2023). Share of Generation Z in the United States who follow influencers posting content on selected topics as of June 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1420794/us-gen-z-types-influencers-followed/
Morning Consult, and X (Twitter). "Share of Generation Z in The United States Who Follow Influencers Posting Content on Selected Topics as of June 2023." Statista, Statista Inc., 1 Sep 2023, https://www.statista.com/statistics/1420794/us-gen-z-types-influencers-followed/
Morning Consult & X (Twitter), Share of Generation Z in the United States who follow influencers posting content on selected topics as of June 2023 Statista, https://www.statista.com/statistics/1420794/us-gen-z-types-influencers-followed/ (last visited December 19, 2024)
Share of Generation Z in the United States who follow influencers posting content on selected topics as of June 2023 [Graph], Morning Consult, & X (Twitter), September 1, 2023. [Online]. Available: https://www.statista.com/statistics/1420794/us-gen-z-types-influencers-followed/
