Key factors driving luxury e-commerce sales in Europe 2023

Published by
L. Yltävä,
Dec 10, 2024
In Europe, consumers of luxury items gave insight into factors they deemed important when shopping online in 2023. The factor that most consumers thought was very important was the retailer's reliability, with around 72 percent of respondents. Luxury products availability was the second-most important factor (57 percent), closely followed by the reduced prices or discounts on the product (55 percent).

Most important factors when shopping for luxury items online in Europe in 2023

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Release date

June 2023

Region

Europe

Survey time period

March 2023

Number of respondents

3,210 respondents

Age group

16-83 years

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Topics

Luxury e-commerce in EuropeGlobal personal luxury goods industryMoët Hennessy Louis Vuitton (LVMH Group)PradaE-commerce returns in Europe
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