As per an online survey conducted in July and August 2023 among urban adults in India, about 53 percent of respondents identified family and friends, as well as online reviews and ratings, as their most trusted sources for festive offers. In contrast, 34 percent of respondents placed their trust in social media influencers for information regarding festive offers.
Most trusted source for festive offers in India from July to August 2023
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Share of respondents
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YouGov. (September 4, 2023). Most trusted source for festive offers in India from July to August 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1420732/india-trusted-source-for-festive-discounts/
YouGov. "Most trusted source for festive offers in India from July to August 2023." Chart. September 4, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1420732/india-trusted-source-for-festive-discounts/
YouGov. (2023). Most trusted source for festive offers in India from July to August 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1420732/india-trusted-source-for-festive-discounts/
YouGov. "Most Trusted Source for Festive Offers in India from July to August 2023." Statista, Statista Inc., 4 Sep 2023, https://www.statista.com/statistics/1420732/india-trusted-source-for-festive-discounts/
YouGov, Most trusted source for festive offers in India from July to August 2023 Statista, https://www.statista.com/statistics/1420732/india-trusted-source-for-festive-discounts/ (last visited August 24, 2024)
Most trusted source for festive offers in India from July to August 2023 [Graph], YouGov, September 4, 2023. [Online]. Available: https://www.statista.com/statistics/1420732/india-trusted-source-for-festive-discounts/