In an online survey carried out in July and August 2023 among urban adults in India, about 59 percent of respondents expressed their appreciation for brands that actively engage in social causes during festivals. In contrast, 11 percent of respondents revealed that they remain indifferent to such brand initiatives. This underscores the notion that brands aligning with meaningful social causes often cultivate strong consumer loyalty, fostering a sense of purpose that extends beyond profit.
Perception of brands engaged in social causes during festivals in India from July to August 2023
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YouGov. (September 4, 2023). Perception of brands engaged in social causes during festivals in India from July to August 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1420729/india-brands-engaged-in-social-cause-during-festivals/
YouGov. "Perception of brands engaged in social causes during festivals in India from July to August 2023." Chart. September 4, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1420729/india-brands-engaged-in-social-cause-during-festivals/
YouGov. (2023). Perception of brands engaged in social causes during festivals in India from July to August 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1420729/india-brands-engaged-in-social-cause-during-festivals/
YouGov. "Perception of Brands Engaged in Social Causes during Festivals in India from July to August 2023." Statista, Statista Inc., 4 Sep 2023, https://www.statista.com/statistics/1420729/india-brands-engaged-in-social-cause-during-festivals/
YouGov, Perception of brands engaged in social causes during festivals in India from July to August 2023 Statista, https://www.statista.com/statistics/1420729/india-brands-engaged-in-social-cause-during-festivals/ (last visited January 06, 2025)
Perception of brands engaged in social causes during festivals in India from July to August 2023 [Graph], YouGov, September 4, 2023. [Online]. Available: https://www.statista.com/statistics/1420729/india-brands-engaged-in-social-cause-during-festivals/
