According to a survey conducted by Rakuten Insight on August 2023, 54 percent of female and 47 percent of male respondents in Vietnam mentioned that they engage with user-generated content to enhance their purchasing confidence. In contrast, only one percent of female respondents and two percent of male respondents chose not to consume such content.
Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender
Characteristic
Female
Male
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "What are your reasons for engaging with user-generated content? (choose up to 3 of the most relevant answers)"
The survey was conducted among 1,566 female respondents and 1,497 male respondents.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (October 16, 2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight. "Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender." Chart. October 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight. (2023). Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight. "Reasons for Engaging with User-generated Content in Vietnam as of August 2023, by Gender." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/
Rakuten Insight, Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender Statista, https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/ (last visited August 24, 2024)
Reasons for engaging with user-generated content in Vietnam as of August 2023, by gender [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1420701/vietnam-reasons-for-engaging-with-user-generated-content-by-gender/