According to a survey conducted by Rakuten Insight on August 2023, 68 percent of female and 62 percent of male respondents in Vietnam stated that they find product images most interesting among other types of user-generated content. In addition, video of products were also engaging among those surveyed.
Most engaging types of user-generated content in Vietnam as of August 2023, by gender
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among those who engaged with user-generated content
Method of interview
Online survey
Supplementary notes
Original question: "What type of user-generated content are you most interested in? (Choose all that applies)"
The survey was conducted among 1,566 female respondents and 1,497 male respondents.
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Rakuten Insight. (October 16, 2023). Most engaging types of user-generated content in Vietnam as of August 2023, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1420689/vietnam-most-interesting-user-generated-content-types-by-gender/
Rakuten Insight. "Most engaging types of user-generated content in Vietnam as of August 2023, by gender." Chart. October 16, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1420689/vietnam-most-interesting-user-generated-content-types-by-gender/
Rakuten Insight. (2023). Most engaging types of user-generated content in Vietnam as of August 2023, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1420689/vietnam-most-interesting-user-generated-content-types-by-gender/
Rakuten Insight. "Most Engaging Types of User-generated Content in Vietnam as of August 2023, by Gender." Statista, Statista Inc., 16 Oct 2023, https://www.statista.com/statistics/1420689/vietnam-most-interesting-user-generated-content-types-by-gender/
Rakuten Insight, Most engaging types of user-generated content in Vietnam as of August 2023, by gender Statista, https://www.statista.com/statistics/1420689/vietnam-most-interesting-user-generated-content-types-by-gender/ (last visited July 22, 2024)
Most engaging types of user-generated content in Vietnam as of August 2023, by gender [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: https://www.statista.com/statistics/1420689/vietnam-most-interesting-user-generated-content-types-by-gender/