In the second quarter of 2024, 18 to 39-year-olds in Europe surpassed those aged 40+ in their use of social media platforms to purchase luxury brand products or services. Around one-fifth of 18 to 39-year-olds use social media to purchase luxury products, while only 11 percent of shoppers aged 40 and over use social media for this purpose.
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group
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Altiant. (July 1, 2024). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. "Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group." Chart. July 1, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. (2024). Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant. "Share of Shoppers Purchasing Luxury Brands and Services via Social Media in Europe from Q1 2023 to Q2 2024, by Age Group." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1420685/europe-luxury-social-commerce-by-age-group/
Altiant, Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group Statista, https://www.statista.com/statistics/1420685/europe-luxury-social-commerce-by-age-group/ (last visited December 21, 2024)
Share of shoppers purchasing luxury brands and services via social media in Europe from Q1 2023 to Q2 2024, by age group [Graph], Altiant, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1420685/europe-luxury-social-commerce-by-age-group/
