When surveyed in 2023, Gen Z was the generation most likely to want personalized product recommendations to be added to e-commerce stores, with more than 50 percent respondent share. A large share of Millennials, around 52 percent, agree with Gen Z. Frictionless payment is an innovation that the majority of Gen Z, almost half of respondents, want to have implemented in their online shopping experience.
Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation
19,293 consumers participated to the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, and Greece. A minimum of 1,000 survey respondents represented each country.
The sample sizes are nationally representative, naturally including both Klarna users and non-Klarna users.
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Klarna. (October 30, 2023). Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna. "Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation." Chart. October 30, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna. (2023). Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna. "Share of Shoppers Wishing for Selected E-commerce Innovations in Australia in The 2nd Quarter 2023, by Generation." Statista, Statista Inc., 30 Oct 2023, https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
Klarna, Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation Statista, https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/ (last visited December 03, 2024)
Share of shoppers wishing for selected e-commerce innovations in Australia in the 2nd quarter 2023, by generation [Graph], Klarna, October 30, 2023. [Online]. Available: https://www.statista.com/statistics/1420678/most-wanted-e-commerce-innovations-by-generation-australia/
