According to a survey of mobile smartphone users conducted in December 2022 in the United States, over six in 10 iPhone users reported having noticed a consent request for extended tracking across the company's apps and websites. In comparison, 36 percent of respondents reported not having noticed such an option.
Share of iPhone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022
Original question: "Have you noticed a message like this when opening mobile apps? - Allow this app to track your activity across other companies’ apps and websites?"
The values may not sum up to 100 percent due to rounding
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InMobi. (December 31, 2022). Share of iPhone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022 [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1420672/us-users-noticing-app-tracking-consent-by-os/
InMobi. "Share of iPhone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022." Chart. December 31, 2022. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1420672/us-users-noticing-app-tracking-consent-by-os/
InMobi. (2022). Share of iPhone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1420672/us-users-noticing-app-tracking-consent-by-os/
InMobi. "Share of Iphone Users in The United States Who Noticed Receiving a Tracking Consent Option Extending to Other App and Websites from The Same Company When Opening a Mobile App as of December 2022." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1420672/us-users-noticing-app-tracking-consent-by-os/
InMobi, Share of iPhone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022 Statista, https://www.statista.com/statistics/1420672/us-users-noticing-app-tracking-consent-by-os/ (last visited January 04, 2025)
Share of iPhone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022 [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1420672/us-users-noticing-app-tracking-consent-by-os/
