According to a survey of mobile smartphone users conducted in December 2022 in the United States, over six in 10 respondents were likely or highly likely to opt out of tracking when Google introduced new features allowing Android users to do so. Among these, 35 percent of users aged 55 and over reported being highly likely to limit the app tracking activity from companies and advertisers on their Android devices, and 34 percent of users aged between 18 and 34 reported the same.
Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022, by age group
Original question: "Google will soon introduce the ability to allow Android users to opt out of apps using your data for advertising purposes. How likely are you to limit this tracking?"
The values may not sum up to 100 percent due to rounding
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InMobi. (December 31, 2022). Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1420641/us-users-choosing-app-tracking-limit-android-by-age/
InMobi. "Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022, by age group." Chart. December 31, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1420641/us-users-choosing-app-tracking-limit-android-by-age/
InMobi. (2022). Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1420641/us-users-choosing-app-tracking-limit-android-by-age/
InMobi. "Share of Smartphone Users in The United States Who Are Likely to Opt-out of App Tracking on Android as of December 2022, by Age Group." Statista, Statista Inc., 31 Dec 2022, https://www.statista.com/statistics/1420641/us-users-choosing-app-tracking-limit-android-by-age/
InMobi, Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022, by age group Statista, https://www.statista.com/statistics/1420641/us-users-choosing-app-tracking-limit-android-by-age/ (last visited December 30, 2024)
Share of smartphone users in the United States who are likely to opt-out of app tracking on Android as of December 2022, by age group [Graph], InMobi, December 31, 2022. [Online]. Available: https://www.statista.com/statistics/1420641/us-users-choosing-app-tracking-limit-android-by-age/
