In 2022, B2B marketing technology (martech) spending in the United States equaled 6.82 billion U.S. dollars. During 2023, this number stood at around 7.68 billion, and is expected to grow to approximately 10.11 billion by 2025.
Business-to-business marketing technology (martech) spending in the United States from 2021 to 2025
(in billion U.S. dollars)
Includes spending by companies on software or other technology that enables and facilitates marketing functions; excludes spending on hardware and spening on professional and agency services and consulting
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Insider Intelligence (@IntelInsider). (October 10, 2023). Business-to-business marketing technology (martech) spending in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1420600/b2b-martech-spending-united-states/
Insider Intelligence (@IntelInsider). "Business-to-business marketing technology (martech) spending in the United States from 2021 to 2025 (in billion U.S. dollars)." Chart. October 10, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1420600/b2b-martech-spending-united-states/
Insider Intelligence (@IntelInsider). (2023). Business-to-business marketing technology (martech) spending in the United States from 2021 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1420600/b2b-martech-spending-united-states/
Insider Intelligence (@IntelInsider). "Business-to-business Marketing Technology (Martech) Spending in The United States from 2021 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1420600/b2b-martech-spending-united-states/
Insider Intelligence (@IntelInsider), Business-to-business marketing technology (martech) spending in the United States from 2021 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1420600/b2b-martech-spending-united-states/ (last visited October 02, 2024)
Business-to-business marketing technology (martech) spending in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph], Insider Intelligence (@IntelInsider), October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1420600/b2b-martech-spending-united-states/