U.S. smartphone users who will limit app tracking on Android 2022
According to a survey of mobile smartphone users conducted in December 2022 in the United States, over six in 10 respondents where likely or highly likely to opt-out of tracking when Google will introduce new features allowing Android users to do so. In comparison, less than one in 10 respondents reported they were unlikely or highly unlikely to limit the app tracking activity from companies and advertisers on their Android devices.
