In a survey conducted in 2024, online marketplaces ranked second as the leading source of inspiration for global shoppers when it comes to purchasing alcoholic beverages (19 percent), while traditional channels such as in-store browsing (33 percent) took the top spot.
Top sources of inspiration for buying alcoholic beverages online worldwide in 2024
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Top sources of inspiration for buying alcoholic beverages online worldwide in 2024
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The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.
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Wunderman Thompson Commerce. (September 19, 2024). Top sources of inspiration for buying alcoholic beverages online worldwide in 2024 [Graph]. In Statista. Retrieved January 05, 2025, from https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. "Top sources of inspiration for buying alcoholic beverages online worldwide in 2024." Chart. September 19, 2024. Statista. Accessed January 05, 2025. https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. (2024). Top sources of inspiration for buying alcoholic beverages online worldwide in 2024. Statista. Statista Inc.. Accessed: January 05, 2025. https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. "Top Sources of Inspiration for Buying Alcoholic Beverages Online Worldwide in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce, Top sources of inspiration for buying alcoholic beverages online worldwide in 2024 Statista, https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/ (last visited January 05, 2025)
Top sources of inspiration for buying alcoholic beverages online worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
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