In a survey conducted in 2023, online marketplaces emerged as the leading source of inspiration for global shoppers when it comes to purchasing alcoholic beverages (38 percent), overtaking traditional channels such as in-store browsing (31 percent) or even search engines (17 percent).
Top sources of inspiration for buying alcoholic beverages online worldwide in 2023
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The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.
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Wunderman Thompson Commerce. (June 28, 2023). Top sources of inspiration for buying alcoholic beverages online worldwide in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. "Top sources of inspiration for buying alcoholic beverages online worldwide in 2023." Chart. June 28, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. (2023). Top sources of inspiration for buying alcoholic beverages online worldwide in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. "Top Sources of Inspiration for Buying Alcoholic Beverages Online Worldwide in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce, Top sources of inspiration for buying alcoholic beverages online worldwide in 2023 Statista, https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/ (last visited August 25, 2024)
Top sources of inspiration for buying alcoholic beverages online worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/