In a survey conducted in 2023, online marketplaces emerged as the leading source of inspiration for global shoppers when it comes to purchasing alcoholic beverages (38 percent), overtaking traditional channels such as in-store browsing (31 percent) or even search engines (17 percent).
Top sources of inspiration for buying alcoholic beverages online worldwide in 2023
The study was conducted in the following 18 territories: United States, United Kingdom, China, Japan, Spain, France, Netherlands, Germany, Thailand, Australia, India, Brazil, Poland, Argentina, Mexico, Colombia, United Arab Emirates, and South Africa.
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Wunderman Thompson Commerce. (June 28, 2023). Top sources of inspiration for buying alcoholic beverages online worldwide in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. "Top sources of inspiration for buying alcoholic beverages online worldwide in 2023." Chart. June 28, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. (2023). Top sources of inspiration for buying alcoholic beverages online worldwide in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce. "Top Sources of Inspiration for Buying Alcoholic Beverages Online Worldwide in 2023." Statista, Statista Inc., 28 Jun 2023, https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
Wunderman Thompson Commerce, Top sources of inspiration for buying alcoholic beverages online worldwide in 2023 Statista, https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/ (last visited November 21, 2024)
Top sources of inspiration for buying alcoholic beverages online worldwide in 2023 [Graph], Wunderman Thompson Commerce, June 28, 2023. [Online]. Available: https://www.statista.com/statistics/1420573/top-inspiration-sources-for-alcohol-online/
