In 2022, B2B marketing data spending in the United States equaled 3.65 billion U.S. dollars. During 2023, this number stood at around 3.74 billion, and is expected to grow to approximately 3.98 billion by 2025.
Business-to-business (B2B) marketing data spending in the United States from 2021 to 2025
(in billion U.S. dollars)
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Insider Intelligence (@IntelInsider). (September 20, 2023). Business-to-business (B2B) marketing data spending in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1420568/b2b-marketing-data-spending-us/
Insider Intelligence (@IntelInsider). "Business-to-business (B2B) marketing data spending in the United States from 2021 to 2025 (in billion U.S. dollars)." Chart. September 20, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1420568/b2b-marketing-data-spending-us/
Insider Intelligence (@IntelInsider). (2023). Business-to-business (B2B) marketing data spending in the United States from 2021 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1420568/b2b-marketing-data-spending-us/
Insider Intelligence (@IntelInsider). "Business-to-business (B2b) Marketing Data Spending in The United States from 2021 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1420568/b2b-marketing-data-spending-us/
Insider Intelligence (@IntelInsider), Business-to-business (B2B) marketing data spending in the United States from 2021 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1420568/b2b-marketing-data-spending-us/ (last visited December 21, 2024)
Business-to-business (B2B) marketing data spending in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph], Insider Intelligence (@IntelInsider), September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1420568/b2b-marketing-data-spending-us/
