U.S. smartphone users noticing a tracking request when opening an app 2022

Published by Laura Ceci, Sep 10, 2024
According to a survey of mobile smartphone users conducted in December 2022 in the United States, six in 10 respondents reported having noticed a consent request for extended tracking across the company's apps and websites. In comparison, four in 10 respondents reported not having noticed such an option.

Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022

CharacteristicShare of respondents
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Showing entries 1 to 2 (2 entries in total)
Statistic: Share of smartphone users in the United States who noticed receiving a tracking consent option extending to other app and websites from the same company when opening a mobile app as of December 2022

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Release date

December 2022

Region

United States

Survey time period

December 2022

Number of respondents

1,000 respondents

Age group

18 years and older

Supplementary notes

Original question: "Have you noticed a message like this when opening mobile apps? - Allow this app to track your activity across other companies’ apps and websites?"

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