Digital advertising revenue in IPL 2018-2023

Published by
Tanushree Basuroy,
Jul 16, 2024
In 2022, the digital advertising revenue for the Indian Premier League amounted to approximately 128 million U.S. dollars. The projected advertising revenue for the following year is expected to rise significantly, reaching 350 million dollars. It is anticipated that digital advertising will make up around 60 percent of the total IPL advertising revenue in 2023.

Digital advertising revenue in Indian Premier League from 2018 to 2022, with an estimate for 2023 (in million U.S. dollars)

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Release date

March 2023

Region

India

Survey time period

2018 to 2022

Supplementary notes

*Estimate.

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

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Topics

Advertising in ChinaAdvertising worldwideAdvertising industry in IndiaMedia industry in ChinaAdvertising in BRIC countries
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