In 2022, the Indian Premier League's pay-TV advertising revenue reached approximately 442 million U.S. dollars. However, it is anticipated that the advertising revenue will drop to 220 million dollars the next year. It is projected that digital advertising will make up around 60 percent of the total IPL advertising revenue in 2023.
Pay TV advertising revenue in Indian Premier League from 2018 to 2022, with an estimate for 2023
(in million U.S. dollars)
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Media Partners Asia. (March 27, 2023). Pay TV advertising revenue in Indian Premier League from 2018 to 2022, with an estimate for 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1420529/ipl-pay-tv-advertising-revenue/
Media Partners Asia. "Pay TV advertising revenue in Indian Premier League from 2018 to 2022, with an estimate for 2023 (in million U.S. dollars)." Chart. March 27, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1420529/ipl-pay-tv-advertising-revenue/
Media Partners Asia. (2023). Pay TV advertising revenue in Indian Premier League from 2018 to 2022, with an estimate for 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1420529/ipl-pay-tv-advertising-revenue/
Media Partners Asia. "Pay Tv Advertising Revenue in Indian Premier League from 2018 to 2022, with An Estimate for 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 27 Mar 2023, https://www.statista.com/statistics/1420529/ipl-pay-tv-advertising-revenue/
Media Partners Asia, Pay TV advertising revenue in Indian Premier League from 2018 to 2022, with an estimate for 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1420529/ipl-pay-tv-advertising-revenue/ (last visited October 02, 2024)
Pay TV advertising revenue in Indian Premier League from 2018 to 2022, with an estimate for 2023 (in million U.S. dollars) [Graph], Media Partners Asia, March 27, 2023. [Online]. Available: https://www.statista.com/statistics/1420529/ipl-pay-tv-advertising-revenue/