During a July to August 2023 survey among marketers worldwide, around 57 percent of respondents listed analytics and performance measurement as a core B2B marketing responsibility that underwent a significant change. Content development and distribution stood second with 45 percent of marketers mentioning it as a core marketing responsibility that shifted in importance.
Leading changes in the importance of core B2B marketing responsibilities according to marketers worldwide as of August 2023
among senior marketing leaders who spent at least 40% of their focus on B2B marketing, worked at companies with at least $250 million in revenue, and came from a wide range of industries.
Supplementary notes
The source does not specify the survey type.
Multiple answers were possible.
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MarketingCharts. (October 18, 2023). Leading changes in the importance of core B2B marketing responsibilities according to marketers worldwide as of August 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1420521/global-changes-in-b2b-marketing-responsibilities/
MarketingCharts. "Leading changes in the importance of core B2B marketing responsibilities according to marketers worldwide as of August 2023." Chart. October 18, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1420521/global-changes-in-b2b-marketing-responsibilities/
MarketingCharts. (2023). Leading changes in the importance of core B2B marketing responsibilities according to marketers worldwide as of August 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1420521/global-changes-in-b2b-marketing-responsibilities/
MarketingCharts. "Leading Changes in The Importance of Core B2b Marketing Responsibilities According to Marketers Worldwide as of August 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1420521/global-changes-in-b2b-marketing-responsibilities/
MarketingCharts, Leading changes in the importance of core B2B marketing responsibilities according to marketers worldwide as of August 2023 Statista, https://www.statista.com/statistics/1420521/global-changes-in-b2b-marketing-responsibilities/ (last visited November 22, 2024)
Leading changes in the importance of core B2B marketing responsibilities according to marketers worldwide as of August 2023 [Graph], MarketingCharts, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1420521/global-changes-in-b2b-marketing-responsibilities/
