Leading factors influencing plant-based milk beverage choices SEA 2023

Published by Statista Research Department, Sep 11, 2024
According to a survey from January 2023, having low or no sugar and being high in protein were the leading factors Southeast Asian consumers considered when choosing a plant-based milk beverage, with 41 and 40 percent of the respondents stating so, respectively.

Leading factors influencing plant-based milk beverage choices in Southeast Asia as of January 2023

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Release date

March 2023

Region

Asia

Survey time period

January 2023

Number of respondents

6,000 respondents

Supplementary notes

Original question: "Which of these product claims would influence your decision when choosing a plant-based milk beverage?"

The survey included 1,000 respondents each from Singapore, Vietnam, Thailand, Indonesia, Malaysia, and the Philippines.

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