Leading influences on choosing carbonated soda brands SEA 2023, by country

Published by Statista Research Department, Sep 11, 2024
According to a 2023 survey conducted among Southeast Asian countries, taste was the leading influence in choosing a carbonated soda drink brand across all surveyed countries. Price was also one of the leading influences on choosing a soda brand for around half of the respondents in Malaysia and the Philippines in 2023.

Leading influences on choosing carbonated soda brands in Southeast Asia in 2023, by selected country

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Release date

April 2023

Region

Asia

Survey time period

January 2023

Number of respondents

7,082 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "What are the most important influences when purchasing a brand of carbonated soda?"

Number of respondents in:
Indonesia - 1,434;
Malaysia - 1,022;
Philippines - 1,224;
Myanmar - 1,230;
and Vietnam- 1,140.

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