Intentions to shop online vs. in-store during the Black Friday sales Australia 2023

Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel

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Release date

October 2023

Region

Australia

Survey time period

September 18, 2023 to September 20, 2023

Number of respondents

547*

Special properties

weighted by age and gender

Method of interview

Online panel

Supplementary notes

*Base: AU who plan to shop during the Black Friday sales.

Survey question: Where are you planning to shop on Black Friday?

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