In a survey conducted about festive season shopping expectations among Australian consumers in September 2023, over 55 percent of those surveyed said they intended to shop online only during the 2023 Black Friday sales. Around one-fifth of respondents indicated they planned to shop only in-store during the Black Friday sales period that year.
Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel
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Sitecore. (October 17, 2023). Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore. "Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel." Chart. October 17, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore. (2023). Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore. "Distribution of Shoppers Who Planned to Shop during The Black Friday Sales in Australia as at September 2023, by Shopping Channel." Statista, Statista Inc., 17 Oct 2023, https://www.statista.com/statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
Sitecore, Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel Statista, https://www.statista.com/statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/ (last visited December 21, 2024)
Distribution of shoppers who planned to shop during the Black Friday sales in Australia as at September 2023, by shopping channel [Graph], Sitecore, October 17, 2023. [Online]. Available: https://www.statista.com/statistics/1420086/australia-online-versus-in-store-black-friday-shopping-intentions/
