User-generated content consumption Philippines 2023, by product category

Published by
Christy Balita
,
Oct 25, 2023
According to a survey conducted by Rakuten Insight on August 2023, beauty, health, and wellness was the most consumed product category of user-generated content in the Philippines. User-generated content on home goods followed, as stated by 61 percent of the respondents.

Product categories where users consume user-generated content created by people in the Philippines as of August 2023

CharacteristicShare of respondents
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Showing entries 1 to 8 (8 entries in total)
Statistic: Product categories where users consume user-generated content created by people in the Philippines as of August 2023

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Source

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In cooperation with

Rakuten Insight

Release date

October 2023

Region

Philippines

Survey time period

August 10 to 31, 2023

Number of respondents

9,890 respondents

Age group

16 years and older

Special properties

among those who engaged with user-generated content

Method of interview

Online survey

Supplementary notes

Original question: "For which of the following product categories do you consume user-generated content?"
Multiple answers were allowed.

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