As revealed in a survey about film consumption in India, OTT platforms remained the popular choice to consume newly released films among 42 percent of respondents. However, the share of respondents that prefer watching new releases in movie theaters increased from 16 to 23 percent between 2022 and 2023. With the abatement of the COVID-19 pandemic, movie-goers in India are increasingly returning to theaters.
Leading channels to watch newly released films in India from September 2022 to 2023
Survey question: Thinking about the past six months, which of the following channels have you used most often to watch any newly released movies/films?
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YouGov. (September 26, 2023). Leading channels to watch newly released films in India from September 2022 to 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1419994/india-channels-to-watch-newly-released-films/
YouGov. "Leading channels to watch newly released films in India from September 2022 to 2023." Chart. September 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1419994/india-channels-to-watch-newly-released-films/
YouGov. (2023). Leading channels to watch newly released films in India from September 2022 to 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1419994/india-channels-to-watch-newly-released-films/
YouGov. "Leading Channels to Watch Newly Released Films in India from September 2022 to 2023." Statista, Statista Inc., 26 Sep 2023, https://www.statista.com/statistics/1419994/india-channels-to-watch-newly-released-films/
YouGov, Leading channels to watch newly released films in India from September 2022 to 2023 Statista, https://www.statista.com/statistics/1419994/india-channels-to-watch-newly-released-films/ (last visited December 22, 2024)
Leading channels to watch newly released films in India from September 2022 to 2023 [Graph], YouGov, September 26, 2023. [Online]. Available: https://www.statista.com/statistics/1419994/india-channels-to-watch-newly-released-films/