According to a survey from July 2023, subscription fatigue or having too many subscriptions was the leading reason among 42 percent of Indian respondents to reduce content consumption on streaming platforms. Other leading reasons included wanting to save money and reduce expenses, and having too much content to watch or streaming fatigue.
Leading reasons to reduce content consumption on streaming platforms in India as of July 2023
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Leading reasons to reduce content consumption on streaming platforms in India as of July 2023
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Survey question: You said you have reduced consumption of content on streaming platforms. Which of the following were the reasons for doing so? Please select all that apply.
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YouGov. (July 26, 2023). Leading reasons to reduce content consumption on streaming platforms in India as of July 2023 [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/1419976/india-reasons-to-reduce-streaming-content-consumption/
YouGov. "Leading reasons to reduce content consumption on streaming platforms in India as of July 2023." Chart. July 26, 2023. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/1419976/india-reasons-to-reduce-streaming-content-consumption/
YouGov. (2023). Leading reasons to reduce content consumption on streaming platforms in India as of July 2023. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/1419976/india-reasons-to-reduce-streaming-content-consumption/
YouGov. "Leading Reasons to Reduce Content Consumption on Streaming Platforms in India as of July 2023." Statista, Statista Inc., 26 Jul 2023, https://www.statista.com/statistics/1419976/india-reasons-to-reduce-streaming-content-consumption/
YouGov, Leading reasons to reduce content consumption on streaming platforms in India as of July 2023 Statista, https://www.statista.com/statistics/1419976/india-reasons-to-reduce-streaming-content-consumption/ (last visited April 18, 2025)
Leading reasons to reduce content consumption on streaming platforms in India as of July 2023 [Graph], YouGov, July 26, 2023. [Online]. Available: https://www.statista.com/statistics/1419976/india-reasons-to-reduce-streaming-content-consumption/
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